HOW IT WORKS
1.
Choose when and where you wish us to
collect & deliver your laundry.
2.
We collect your bag, invoice and clean your items
according to your requirements.
3.
We deliver your items cleaned within 48
hours and at the time required.
About Us.
Every customer is treated fairly, we don’t cut corners, we keep our promises and we do the right thing. Our approach ensures our customers, not only love our service but also trust our team.
OUR SERVICES
Art of Ironing provides an extensive, ever-growing list of services.
HOUSEHOLD TEXTILES
Sofa covers, cushions, curtains, rugs and more.
DRY CLEANING
Blouses, bow ties, knitwear, coats, dinner suits, dresses, gloves & more.
SHIRT SERVICE
THE BEST DRY CLEANING DELIVERED DIRECTLY TO YOUR DOOR
The Art of Ironing is a network of the very best dry cleaners.
We provide the finest dry cleaning and laundry services, combined with exceptional customer service and convenient collection and delivery suited perfectly to your schedule.
DRY CLEANING DELIVERY – HOW DOES IT WORK?
The service is simple: we collect your items, professionally clean or repair them, and deliver them back to your doorstep in less than 24 hours.
We offer flexible collection and delivery time slots, allowing us to work around your schedule and deliver your clothes beautifully washed, pressed and finished exactly when you need them.
If you’re especially pressed for time, you can opt for same day laundry delivery on items collected before 10am.
EXPERT DRY CLEANERS
Founded in 2014, The Art of Ironing was the first on demand laundry service in London, and has since expanded its horizons to operate in cities across the UK, as well as in New York City.
We work with a network of the best local dry cleaners, ensuring the best quality dry cleaning, repairs, alterations and more.
Every item is treated with care and respect by our master cleaners, who provide world-class cleaning services time and time again.
If you’re looking to find the best dry cleaner near you, then look no further than The Art of Ironing.
The Art of Ironing LOCATIONS
EXPERT LAUNDRY SERVICES
We have a range of premium laundry services on offer, from dry cleaning for your favourite suits, shirts and dresses, to expert tailoring and repairs on any of your garments, and everything in between.
For more information, visit our services page, or reach out to our friendly Customer Care team with your queries.
LAUNDRY AND DRY CLEANING BLOG
Follow our The Art of Ironing blog to stay up to date with industry and sustainability news and keep up with the exciting things we’re doing as a business. You can also find plenty of tips and tricks and in-depth step by step guides to help you navigate all kinds laundry and dry cleaning on our blog.
ARE MY CLOTHES SAFE WITH YOUR SERVICE?
Items cleaned in March.
Reports of damage to an item.
%
Items cleaned without an issue.
OUR PROMISE TO YOU
We do everything to minimise any risk, but on the very rare occasion an item is damaged, we’ll hold our hands up and admit the mistake and either fix it or compensate you for any damage or loss
Some thoughts from our customers
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Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake:
Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.
Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.
He points to Weight Watchers as a prime example.
They serve two distinct types of customers:
Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.
Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.
These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.
And this issue isn’t limited to weight loss companies.
At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.
Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.
Consider three different prospects in the finance space:
One fears running out of money in retirement.
Another wants to protect wealth for their grandchildren.
A third wants to maximize investment returns.
A single message trying to appeal to all three ends up resonating with none of them.
That’s why segmentation is so powerful—and profitable.
By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.
Dan outlines a simple framework for doing this:
1.Use a Self-Select Mechanism
Ask your audience questions like:
“Are you looking to grow your wealth?”
“Do you want to protect your assets for your family?”
2.Tailor the Follow-Up
Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.
3.Watch Response Rates Soar
A personalized message turns cold leads into warm conversations—and buyers.
Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.
Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.
If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:
The art of message-to-market match—how to say the right thing to the right people.
How to build self-select mechanisms that get prospects to reveal what they want—without a survey.
His exact process for creating segmented campaigns that maximize every dollar spent.
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Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.
Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.
Dedicated to Multiplying Your Income,
Jacki
P.S. Dan always reminds his clients:
Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.
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